Continental AG Russia
KEY VISUAL ADVERTISING CAMPAIGN
"LEAVE YOUR TRACK ON THE ROADS OF RUSSIA"
Task: To develop a key visual advertising campaign for the spring action from the company Continental Russia under the name "Leave your mark on the roads of Russia." The purpose of the promotion, the promotion of the Continental summer tire line (Contipremiumcontact ™ 5 and Contisportcontact ™ 5) together with the yotube blog "The Big Test Drive".
Models of outdoor advertising (billboard and format)
Car training for drivers.
The promo campaign was started by the leading broadcasters
"Great test drive"
and Rustam Vahidov.
Banner for the page
youtube channel "Great test drive"
One of the issues "Leave your mark on the roads of Russia"
on the channel "Big test drive".