KEY VISUAL FOR THE PROMOTION OF

A NEW LINE OF ALCOHOL PRODUCTS

Task: To develop a Key visual advertising campaign to promote a new product line under the trademark "Ussuriysky Liqueur". The goal for the client was to show the unique origin of the drink and to generate interest among the audience of 21+. The slogan of the campaign was "Born by nature - Created for the city", which makes it clear about the natural origin of the product and its intention to become a competitor for Western analogues among buyers.

The concept of Key visual is divided into two parts. In one it describes the unique origin of the drink, and in the second it has a special feature and exceptional qualities.

Posm materials for placement at retail outlets

Layout of advertising strip for placement in printed publications.

Process